Salesmanship (Mastering the Art of Sales)


Salesmanship focuses on equipping participants with required skills to sell products and services effectively. To drive business results, sales executives must focus on the buyer’s needs and provide them a tailored solution.

This course covers everything you need to know about sales: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. It looks at lots of real life examples and gives practical tools you can use right away to get better results in sales.

At the completion of the session, participants would have developed the skills and knowledge to identify their customers’ business drivers, demonstrate value to customers and respond to objections.

Fundamentals of selling
Sales process
Influencing strategies
Relationship management (reverse marketing)
Questions are the answers

Self-mastery formula
Critical laws of confidence
Managing “sales rejections”

Understanding buyer behavior
Dimensions of buying behaviour
Factors affecting decision-making process
Consumers versus organizations

Sales presentation
AIDA model
Cross selling
Sales influencing strategies
Buying signals
Impression management

Sales Analysis
Market analysis
Sales force efficiency analysis
Analysing the profitability of sales channels

>> ​This comprehensive two-day program introduces new and old sales operatives with prior limited understanding of the sales function to sales management.

>> The programme brings together and integrates all aspects of sales that appear disparate into a cohesive function.

>> Essentially, participants will learn to integrate multiple functions-​-including sales, marketing, and operations–to best meet the organis​ation’s overall objective.

>>  Junior and mid-level managers with sales operation responsibilities

>>  Entrepreneurs and business owners seeking to boost their sales.

>> Individuals focused on boosting their team’s contribution to the organis​​ation’s business strategy and its results.

>> Participants who have robust work experience in other fields but have limited experience or exposure to training in sales.

Thursday, April 25th, 2019
Friday, April 26th, 2019

Registration deadline:
April 22nd, 2019

9:30am to 4pm (each day)

Ogudu GRA, Lagos

Course fee:

Fee covers:
Training materials

For enquiries, contact